Friday, April 1, 2011

April Fools Day and the New York Times

I recently treated myself to the new iPad, which arrived this week, and was looking forward to reading the NY Times this morning with that pretty iPad app, only to learn that everything is behind a paywall. The Times has been good to me over the years, but they keep getting fooled by the likes of my former client Eric Turkewitz every April 1, as his 2010 prank demonstrates. The paywall hasn't changed anything: it's totally unbelievable, but it happened again in 2011 and Popehat has the details of the hilarious prank.

Alas, I won't be able to track how the blogosphere reacts, because I'm speaking at the University of Cincinnati today: check out the webcast.